In the past, the number one rule has always been “Don’t talk about security” or “Need to know basis regarding security”. Today, security is a mainstream topic that is taking over news headlines globally as technology becomes more and more advanced and data breaches and hacks are occurring more frequently. Security innovation has since become a mainstream focus and a strategic imperative for business. This is both good news and bad news for information security firms. The plus side, is that a companies C-suite finally understands why security innovation is an important factor. The negative side to this, they will now expect more of it from you. The question that is currently being asked, where do you begin? and what do you do?